Street and Burgess (2007) present a comprehensive exposition of designs for choice experiments till then. The choice design involves $n$ attributes (factors) with $i$-th attribute at $l_i$ level, and all choice sets are ...

Choice experiments mirror real world situations closely and helps manufacturers, policy-makers and other researchers in taking business decisions on their product characteristics based on its perceived utility. In a paired ...

In a paired choice experiment, several pairs of options are shown to respondents and the respondents are asked to give their preference among the two options for each of the choice pairs shown to them. Under the utility ...